Mexican Retailer Famsa Integrates Bitcoin
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Latin American e-tailer Famsa is now accepting bitcoin for online purchases.
The chain, founded in 1970, sells a variety of consumer goods and electronics across Mexico and the US. It is processing transactions via Atlanta firm BitPay.
The news follows last month’s announcement from MercadoLibre – the ‘eBay of Latin America’ – that it would integrate bitcoin, and a deal between Mexico’s BitPagos and Entrepids to allow e-commerce stores to accept the currency.
Although bitcoin merchant adoption is waning – many businesses report “widely disappointing” sales – those appealing to the currency’s core demographic appear to be bucking the trend.
Gaming and adult entertainment are just some areas that have captured this predominately male, young and tech-savvy base.
Meanwhile, services offering everyday goods such as Gyft and Overstock have seen a healthy chunk of bitcoin’s merchant volume. In March, the latter revealed its top-selling items included bedsheets and furniture.
Via:http://www.coindesk.com/mexican-retailer-famsa-integrates-bitcoin/
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