Survey Finds 27% Of Those Aged 18-34 Prefer Bitcoin Over Stocks

Story by: Kyle Torpey

A new poll conducted by Harris Poll on behalf of Blockchain Capital has shown an increase in awareness, the propensity to purchase, ownership, and other metrics regarding the popularity of Bitcoin.

A key takeaway from the results of the poll is that interest in Bitcoin is much stronger in younger age groups. This follows a recent report from Adamant Capital that discussed the millennial demographic as a key factor behind Bitcoin’s growth potential over the next five years. That Adamant Capital report also covered how bitcoin is likely in the final stages of a bear market.

Key Takeaways From the Survey

In a blog post, Blockchain Capital’s Spencer Bogart compared the recent poll’s results with a similar poll that took place in October 2017. It should be remembered that October 2017 was a time of general hysteria in the crypto asset market, which was powered by the bubble in initial coin offerings (ICOs).

Changes in the popularity of Bitcoin from October 2017 to April 2019 covered include:

  • The percentage of people who are unaware of Bitcoin dropped from 23% to 11%
  • The percentage of those aged 18-34 who describe themselves as at least “somewhat familiar” with Bitcoin rose from 42% to 60%.
  • The percentage of respondents who have a positive view on Bitcoin as a new innovation in financial technology rose from 34% to 43%.
  • The percentage of respondents who strongly or somewhat agree that most people will be using Bitcoin in the next 10 years rose from 28% to 33%.
  • Despite the bear market, the percentage of people who indicated they are likely to buy bitcoin in the next 5 years rose from 19% to 27%.

Bitcoin Much More Popular with Millenials

Although general awareness of bitcoin is basically equal across all age groups, every other measurement of the digital asset’s popularity skews to the younger age groups.

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